For almost 12 years I worked in newspapers. For those of you under the age of 20, you can Google that term to figure out what I'm talking about. During my time with The State (Columbia, SC) and The Post and Courier (Charleston, SC) I wrote hundreds of stories on topics ranging from business to crime to surgical procedures and entertainment. Some of the highlights include being a firefighter for a day, flying with a Blue Angel F/A-18 Hornet pilot, and conducting the Charleston Symphony Orchestra to a packed house.
When Mount Pleasant-based marketing firm Obviouslee Marketing wanted to update its look and message, we decided on an irreverent and blunt approach, along with a few zags when it came time for a punchline. In the end we created a face of confidence, easygoingness, and humor.
I've done my share of boring jobs over the years. Which is what made this one all the more special. That's because it's not every day you cross paths with somebody who owns and sells pythons while simultaneously juggling a successful construction business. But that's Mike Fenwick. So when the Toronto-based jack-of-all-trades asked me to help him with the web content for his latest endeavor -- handcrafted smoking pipes, of course -- I was immediately interested. Because there's no better assignment than the one where it's up to you to not screw it up. In the end, we came up with a light, yet sophisticated tone that seemed befitting of a Renaissance man such as Fenwick.
One of my regular clients is College of Charleston magazine. I've done more than a dozen pieces for them over the years, ranging from profiles to short snippets, to helping shape their recruiting brochures, to even spending a few days as a member of the women's basketball team. Yeah, it's a pretty cool gig.
Sometimes clients come to me and only need a few words. I love those kind of jobs. They challenge me to come up with just the right words to convey what they're after. Harborside East was one of those clients. They only needed a few graphs but those handful of sentences took plenty of thought, and in the end spoke the exact message they were after.